แสดงบทความที่มีป้ายกำกับ Management แสดงบทความทั้งหมด
แสดงบทความที่มีป้ายกำกับ Management แสดงบทความทั้งหมด

วันอังคารที่ 24 สิงหาคม พ.ศ. 2553

SEO in Public Relations Crisis Management

People hate bad surprises, businesses hate them as well. And then comes "the trouble" - something very not good happened and it put the business into the critical situation when even second of time matters.

Public relations, as one of the multiple tools of crisis management, has to be applied instantly, because the hours of silence can cost a lot in proving your position. The same story is valid for online businesses. Even more, the Internet is more open to information and - logically - to media attacks.

Can SEO be used as part of PR media campaign when time is a crucial value?

Most likely - the answer is negative. When it comes to the urgency of minutes and hours - then the only SEO strategy that you can use is to play with the hot keywords (like 'product name' or 'company name') and hope that to get ranked quickly for your video on YouTube or your page on a social network account.

And the traditional SEO in its biggest part - the power of backlinks - can be used only for the strategies that are preventive by their nature. Because it will take months and months before backlinks can "glue" your positions on the potentially dangerous keywords. However when this is done, this barrier of positive information in search engines for your major searches, will help to you protect your brand from the media attacks aimed at killing your brand.

So, whereas most of the SEO inventory cannot be used for quick solutions in the short-term period, still the companies which are planning the major crisis patterns and planning their activity against these threats can use the long-term power of SEO, to secure the informational channels on the important keywords with laser targeted precision.




Public discussion about public relations techniques and SEO is live on this blog post. Your relevant feedback will be highly appreciated in blog comments.

วันอาทิตย์ที่ 22 สิงหาคม พ.ศ. 2553

Try This Management Game Plan: Play to Your Strengths

We've all heard it before: "Play to your strengths." Yet in practice, few of us expend the time and energy necessary to identify and then meaningfully enhance our core strengths. Instead, we remain shackled by cultural patterns and habits that cause us to focus disproportionately on developing or "fixing" our weaknesses.

Before you call the men in the white coats to come and get me, you should understand that I'm not advocating that you ignore your weaknesses. Rather, my argument is for a more balanced approach that gives, at a minimum, proportional weight to developing your strengths. Before we can understand why, we need to shed some light on the overwhelming habit most of us have of focusing on our weak areas instead of on our strengths.

From a very early age, we are taught and conditioned to remedy our weaknesses, but not necessarily develop our strengths. For example, once you learned to balance on a 2-wheeled bicycle (overcoming your weakness), how much time did your parents actively spend with you teaching you how to ride it better? Probably not much.

As we progress into the educational system, we see even more examples of single-mindedly pursuing perceived weaknesses - like in elementary school when we're asked to write misspelled words three times each after a spelling test. Were you ever asked to practice using the words that you spelled correctly on the test? Probably not.

As adults, many of us have been exposed to a variety of "assessments" of our performance, our behavior, our intelligence, and our attitudes. Think back to the last assessment you took. The action plan that resulted probably focused much more on helping you focus on and develop your "weak" areas than your strengths. Even worse, many of us have come to take our strengths for granted.

We pay a price for this approach.

Let's consider baseball player Barry Bonds of the San Francisco Giants for some additional perspective. Barry's core strength is hitting home runs and long balls. Statistically speaking, one of his weaknesses is bunting. What if, at the end of the season, Barry met with his manager who - after assessing Barry's performance and choosing to focus only on his weaknesses as most of us tend to do - decided that Barry needed to address his weakness in bunting during the off season? As a result, Barry might be sent to bunting school.

Fast forward to next year's Spring training and, for sure, Barry will be a better bunter. But he'll only be an incrementally better bunter, certainly not of world-class caliber. Much more importantly, it is likely that his big swing suffered while he was so focused on learning how to bunt.

Barry's story illuminates the steep, stealthy price we pay for this approach: if we single-mindedly pursue our weaknesses, our strengths will suffer. It's not a matter of merely stagnating -- our strengths actually begin to weaken. Although learning new things and improving weakness are important, it shouldn't occur in a vacuum, and certainly not at the expense of those things we already consider to be our strengths.

Can you readily identify and list your strengths? In all likelihood, they are what enabled you to get where you are in life, both personally and professionally. So why not focus on them and try to improve them? After all, your core strengths will also be providing most of the propulsion to get you where you want to go. In addition, you'll have more fun when you get to do more of the things that you know you do well.

As you become more mindful of your own tendency to focus on weaknesses at the expense of your strengths, and come to understand the price you are paying as a result, it becomes easier to make choices to change your circumstances. For example, if you're of world-class caliber in a particular niche and you'd like to go into business for yourself, you might choose to find a partner who has deep sales and marketing expertise in the same niche. Too often, we try to "do it all," which forces us to focus disproportionately on our weaknesses (in this case, it's hard to pay the bills without sales!) instead of seeking to leverage our strengths in combination with the complimentary strengths of others.

Can you readily identify and list your weaknesses? Might it be possible to surround yourself with individuals who possess your weaknesses as their strengths? Could there be other, creative ways for you to overcome some of your weak areas without necessarily having to develop them formally?

Although you will ultimately deal with them differently, it is important to clearly understand your own strengths and weaknesses. We have blind spots, however that often prevent us from seeing them as clearly and as critically as we should. For example, when there are no mirrors around, you might ask a friend how you look. Similarly, to better know ourselves it is often beneficial to ask those near to us for their input.

An assessment might be helpful as well, provided that you resist the temptation to only focus on your weak areas. If you have 10 minutes to spare and are interested in taking a free assessment that is solely focused on highlighting strengths, go to http://www.authentichappiness.com (affiliated with the University of Pennsylvania) and take the VIA Signature Strengths Questionnaire, which you'll find just one click from their homepage. You might be genuinely surprised to discover what you have going for yourself!

As with so many other things, balance and perspective are important as you contemplate your strengths and weaknesses. Our culture and forces of habit, however often prevent us from finding the balance.

For most of us, the concept of "playing to our strengths" is just that -- an idea. In truth, and by default, we most often focus on our weaknesses, which actually cost us some of our strengths. Why continue focus, strive, and work to become a mediocre bunter when - through some different choices - you can further enhance your world-class standing as a home run hitter instead? In other words, what's good for Barry Bonds' career in baseball -- in word and in deed, playing to strengths -- would be good for you and yours too.




Since founding Performance Dynamics Group in 2003, Mark Green has spoken to and consulted with thousands of business leaders to predictably convert the promise of strategic change into a reality of performance and results. His clients absolutely do not want yet another "flavor of the year" initiative -- they want measurable and sustainable results.

If you feel the same and would like to understand how his speaking and consulting might be just the right fit for your business, give him a call at 732-537-0381.

To learn more and to subscribe to Mark's free monthly enewsletter, visit him on the web at http://www.performance-dynamics.net

วันพุธที่ 23 มิถุนายน พ.ศ. 2553

How to Earn a Project Management Certification With Ease

Project Management is one of the hottest careers in the world today. Project managers with proven skills and experience can find exciting, well-paid and high potential job opportunities in a wide range of fields.
However, the job market and company's employers have became more demanding today as they would require and desire a PM certification for anyone that they would like to recruit as project manager. The significance of the certificate demonstrate the necessary mastery on projects on the job which is required.

Employers recognize the certification as evidence of an individual's commitment to increase both theirs and their company's efficiency and productivity with adequate skill sets. Certification is also becoming the standard if you want to compete in today's fast-paced workplace. There are many certifications on project management which are available today,

1. The PMP® Certificate Program - This program offers the PMP® Certificate Program on-site for employers from all types of industries, namely for manufacturing, software technology, biotechnology, health care, construction, etc with customization.

The skills and knowledge you gain in this course will help you avoid making costly mistakes and increase your competitive edge in this profession. The PMP certifications can be achieved through some tough examinations.

2. The CAPM® credential recognizes a demonstrated understanding of the fundamental knowledge, processes and terminology as defined in the book on PMBOK® Guide that are needed for effective managing project skills.

The CAPM was created for project team members, and entry-level project management employees working to establish and demonstrate fundamental project management knowledge. The CAPM provides a view of the process and terminology of project assessment and provides employers with an indication of knowledge level. It also provides opportunity for less experienced team members to learn the standard project management terminology and processes.

3. And if you are already an experienced PM or a senior level manager who wanted to get some additional skills, then APMC® is for you ( APMC refers to advance PM certificate ) , you should enroll in this program to expand your knowledge focusing on today's higher-level strategic PM issues. This program is ideal if you are a PMP®. The APMC® program is designed to help you deal with complex project management issues you face everyday, from managing risk and quality to managing portfolios and multiple projects.

4. If you have 3+ years experience of managing projects and the required education, you may apply for MPM(TM) ( Master Project Manager) Board Certification or CIPM ( Certified international project manager )to better equip yourself with a more advanced certificate for your career path.

The Project Management Institute's (PMI), Project Management Professional (PMP) credential was developed to provide an indication of project management skill level. With the growing importance of Project handling techniques, the importance of recognized certificates in PM is growing. In this situation it becomes really important that one gets proper certificates from a well-know institute to make sure that he or she stands a chance of having a successful career as a project Manager.

A certification in the PM field may help one in making a giant leap in your career. Preparing for the PMP certification exam is a tough job. Although it may be a time consuming, and tough at the same time, it can act as a great resource for you to be paid competitively due to this certification.




For more information about project manager job descriptions and project manager certification, visit ProjectManagerAdvice.com