People hate bad surprises, businesses hate them as well. And then comes "the trouble" - something very not good happened and it put the business into the critical situation when even second of time matters.
Public relations, as one of the multiple tools of crisis management, has to be applied instantly, because the hours of silence can cost a lot in proving your position. The same story is valid for online businesses. Even more, the Internet is more open to information and - logically - to media attacks.
Can SEO be used as part of PR media campaign when time is a crucial value?
Most likely - the answer is negative. When it comes to the urgency of minutes and hours - then the only SEO strategy that you can use is to play with the hot keywords (like 'product name' or 'company name') and hope that to get ranked quickly for your video on YouTube or your page on a social network account.
And the traditional SEO in its biggest part - the power of backlinks - can be used only for the strategies that are preventive by their nature. Because it will take months and months before backlinks can "glue" your positions on the potentially dangerous keywords. However when this is done, this barrier of positive information in search engines for your major searches, will help to you protect your brand from the media attacks aimed at killing your brand.
So, whereas most of the SEO inventory cannot be used for quick solutions in the short-term period, still the companies which are planning the major crisis patterns and planning their activity against these threats can use the long-term power of SEO, to secure the informational channels on the important keywords with laser targeted precision.
Public discussion about public relations techniques and SEO is live on this blog post. Your relevant feedback will be highly appreciated in blog comments.
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